NFB Stop Motion Workshop

NFB of Canada

http://www.nfb.ca/splash/splash.php

Negative Spaces

The Zen concept that a bowl's essence is the part that is "missing" corresponds to the graphic concept of negative space.

Apply this idea by using only negative shapes to interpret of the following subjects visually:



Guitar
Whipped cream
Sail Boat
Moby Dick (Whale)
Jaws
Salt
Chocolate
Ice-cream cone
Steam.

The subject themselves should not be drawn; only the surrounding negative space and possibly areas in the shadow should be addressed, and only in black. As a design consideration, the images may be cropped to show only a portion of the subjects. Use the smaller areas for preliminary drawings and larger areas for final executions.

4 flat squares problem

By using 4 flat squares of the same dimension, create a graphic image to express the meaning of each of the following six words:

Order
Increase
Bold
Congested
Tension
Playful

Analysis: The intention of this problem is to develop a geometric idiom through the discovery of the various 2 dimensional design principles needed to extend a limited graphic vocabulary. The necessary principles include: framal reference; touching; overlapping and cropping of forms; illusory space; contrast of elements in terms of size, direction, space, and position; and the dynamic of negative/positive relationshipsThe discoveries result from experimentation with the interrelationships of forms, a vital experience for the growth of a designer developing a personal, formal style. Combining these principles can further expand a mere graphic vocabulary into a comprehensive, abstract graphic language, maximizing the possibilities for graphic expression.Notes: Because design skills become more comprehensive by creating several solutions for single problem, selecting the most effective solution is an important condition explored through this assignment.Through the use of perspective, the four squares can of differing sizes, furthering the range of possible solution.

Skills Canada Promotional Package Project

PURPOSE OF THE PROJECT:
To develop material promoting careers in skilled trades and technologies as a viable and successful choice for students to pursue. The target age group for this material is 14-21 years old. It is NOT intended to promote the competition.

SKILLS AND KNOWLEDGE TO BE TESTED:
Design, graphics and layout skills used to create the promotional package. Use the theme and phrase “Be part of the Domino Effect”Participants will create a visual concept that will be applied to a poster, brochure and a website home page. The phrase and Skills Canada – Ontario logo are the only required elements. Additional copy/text/images can be included to support the concept

SPECIFIC INFORMATION:
All material must reflect the theme and be consistent in content. The design used must be the original and creative work of the individual competitor. Stock photography and illustration is acceptable, as well as student originals. Design and copy art may be generated by hand or by using electronic equipment and appropriate software. Full colour may be used in the material.
The poster dimensions: 10" by 16” to allow for full bleed and trim. The poster can be either horizontal or vertical. The brochure cover dimensions: 3.7” wide by 8.5” highThe website homepage dimensions: 8” wide by 6” highAll three pieces are to be mounted on a black display board: 24” by 24”

JUDGING CRITERIA:
Total Possible score is 100%.
Presentation: includes personal and material presentation /10
Concept: includes verbal explanation, roughs and research/20
Design: includes overall concept, successful application to each of the three individual elements as well as consistency of design/70
Total:100

Verification:
The student shall be prepared to participate in an interview component during which time the student will describe their concepts and how they conform to the theme. The presentation and interview will be 10-15 minutes in length. Students must bring an 8.5" x 11" notebook containing roughs showing concept and layout development. Students selected for the interview may not participate in another contest at the skills competition.
A letter signed by an administrator certifying that the promotional package was designed and produced by the student will be the first page of the notebook. The letter must identify the college or school, city and the student that will be interviewed.
The promotional package must be set up and moved according to the schedule outlined by Skills Canada - Ontario. Instruction for set up will be given at the Orientation meeting.
Skills Canada - Ontario reserves the right to reproduce any of the promotional packages in whole or in part without the permission of the student, but will acknowledge the creator on the reproduction.

The Skills Canada – Ontario logo and the ‘Domino Effect’ logo are available for use by Mac or PC file format. Specify your file preference as EPS, TIF or JPEG and what platform you are using (Mac or PC).

DURATION: The student shall be prepared to present their final concepts and respond to questions from the instructor. The presentation and question period will be 10 -15 minutes in length. A schedule will be determined at the orientation meeting.

Scopes: http://www.skillsontario.com/competitions/contest_scopes_2006_secondary.html

Magazine Cover Critique Review

On Friday Sept 14th Period two grade 12 communications technology students will be presenting your cover design or designs to the class. Please be prepare to discuss the following topics:

1)How did you come up with your idea?
2)What kind of fonts did you used? How did you use your fonts, or type of fonts in your design?
3)What colours did you use and why?
4)Who is your Target audience?
5)Describe the type of readers that would be subscribing to your magazine?
6)Did you have any issues (software or hardware) when completing this assignment?

Please complete these questions and upload your final design(s) to blogger site no later then Friday Sept 14.

If you have any questions, please do not hesitate to contact the instructor.

Web resources:
1)Graphic Design profile from skills Canada
2)Printing technology
3)Topic on Prepress

Mr. Padilla asks....

What one thing did you learn today?